Experiment Based Planning - Learning From All Possibilities

Elad Bullkich
CTO
March 31, 2025

For decades, we’ve tried to manage supply chain uncertainty with fixed forecasts, some clever heuristics, and rigid plans. But in today’s fast-moving world—where demand shifts hourly, suppliers falter, and disruptions hit without warning—that old approach struggles to keep up. It’s not just outdated; it’s a bottleneck holding us back from smarter, more adaptable operations.

We need a new way forward: one that doesn’t resist uncertainty but leverages it. One that’s quick to adjust and built for the volatility we face every day. We call it experiment-based planning, and it works through four practical stages.

Here’s how we transform uncertainty into a strength—without making it complicated:

Step 1: Assess the Uncertainty

Good decisions start with knowing what we’re up against. In the supply chain, that means facing a hard truth: we can’t predict demand, supply, or lead times with pinpoint accuracy. Forecasts give us a starting point, but they’re guesses—demand fluctuates, suppliers miss deadlines, promotions throw curveballs.

So we take a wider view. We build a clear picture of what could happen—mapping out ranges for demand, supplier performance, seasonality, lead times, and more. This isn’t about drowning in data; it’s about creating a practical guide to the risks and possibilities we’re navigating. Think of it as a weather report for our supply chain: we don’t know exactly when the storm will hit, but we’re ready for it.

Step 2: Evaluate the Risks and Rewards

Once we’ve got that picture, we dig into what it means. Here’s the key: metrics like margin, service level, or inventory aren’t fixed numbers—they’re ranges, just like the uncertainties driving them. Every plan we consider leads to a spread of outcomes, not a single result.

We test those outcomes thoroughly. We explore how different decisions hold up across a wide array of scenarios—think demand spikes, supplier delays, or unexpected bottlenecks. This isn’t guesswork or endless trial runs; it’s a structured way to spot strengths, weaknesses, and breaking points. Maybe a plan looks solid until a key supplier stumbles—now we know where to watch out. It’s about getting a grip on what’s likely, what’s risky, what’s fragile, and where we’re exposed.

Step 3: Create Options and Choose the Best Plan

With that insight, we move to building options. We craft a set of candidate plans—each balancing risk and reward in its own way. Then we compare them, not based on rosy assumptions, but on how they perform across the real-world uncertainties we’ve mapped out. It’s not about what looks best on paper, but what delivers the best expected outcome.

So instead of hoping for the best-case scenario, we optimize for the real one. We’re picking a plan that delivers the results under pressure. What we end up with isn’t a locked-in schedule—it’s a flexible, range-based strategy that can adapt as things clarify. It’s built to handle whatever comes, not just what we hope for.

Step 4: Decide Late, Act Fast

Execution is where it all comes together. The beauty here is timing: we don’t commit too early when uncertainty’s still high. Instead, we wait until the last practical moment—when we’ve got enough visibility to make sharp, confident calls. Then we act—fast and precise.

This isn’t scrambling; it’s being ready. With the right setup, decisions get made at the last second, tailored to the latest info, and rolled out seamlessly. Why lock in a month ahead when we can make a better move a day before and still execute flawlessly? That’s the edge we’re after. With the right tools, last-minute planning becomes a strength, not a liability.

Planning for Possibility

This is what modern supply chain planning should be:

  • From fixed numbers to dynamic ranges
  • From rigid rules to tested options
  • From early guesses to smart, timely actions

At Hexight, we’re making this real—helping teams turn uncertainty into opportunity with experiment-based planning. This approach delivers resilience, value, and speed, no matter what’s thrown our way.

It’s not about perfection on paper; it’s about performance when it counts.

Ready to stop guessing and start experimenting?
Let’s talk. Your future is uncertain—but your planning doesn’t have to be.

You need a supply chain solution that actually works.
We built it.

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